Cash Crop: Cultivating Profitability On Your Farm

1. SYNOPSIS:
Farmers work hard to grow high-quality food crops. With the right tools, they can cultivate profits in their farm business the same way they cultivate the crops in the field. Learn what those tools are and how you can use them to create and manage the conditions that produce a profit.

2. HOW DO YOU CULTIVATE PROFIT?
a. What is profit to you?
b. “…create and manage the conditions that produce a benefit of some kind through the growing of food crops or the production of value-added goods.”

3. MANAGEMENT BY INTENTION
a. Setting Intentions
b. Intention influences choice
c. Intention drives outcome

4. ENTERPRISE BUDGETS – YOUR BEST TOOL
a. Identify the enterprise
b. Cost + profit target = Revenue

5. WHOLE FARM BUDGETING
a. Create budgets for all enterprises
b. Consolidate results
c. Evaluate your budgets

6. IMPLEMENTING YOUR BUDGETS
a. MBI, not MBO
b. Find your markets first
c. Work from a market date
d. Create your crop plan
e. Develop your marketing plan
f. Make a work plan for the farm’s year

7. EVALUATING YOUR OPERATION
a. Record keeping is a harvest record
b. Financial accounts are profit harvest records
c. Continue what works; change what doesn’t

8. AND DO IT ALL AGAIN NEXT YEAR!!!
9. SUMMARY & EVALUATION

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