Jeff’s Resume’

If you really want to help this world, what you’ll have to teach is how to LIVE in it
-Joseph Campbell

Jeffrey A. Rieves

Current Position
August 2013 – Present
Threefold Company
Educator, Consultant, Agripreneur
I teach business classes, using the CASH CROP curriculum I created, at Central Carolina Community College (Pittsboro, NC),  Rowan-Cabarrus Community College (Concord, NC), and at other community colleges in NC.
 I offer seminars and instruction to farm and food businesses on topics concerning business planning, marketing, and food safety.
 I teach home gardeners using the SIMPLE (Soil Building, Effective Irrigation, Local Markets, Empowered People, Sustainable Landscapes, Healthy Environments) template, which I developed.
 I offer workshops and classes at area venues on horticultural topics.
 I partnered with Monarch NC, to create the M.A.G.I.C.A.L. garden in Albemarle, NC. This is an “ability” garden for differently-abled adults. The garden and its accompanying curriculum, which I developed, enable the people served by Monarch to learn more about food, nutrition, and nature.
 I offer consulting services to farm and food businesses on all aspects of business planning.
 I offer consulting services to homeowners on landscaping and gardening issues.

April 2014 – Present Threefold Yoga
Yoga teacher, writer
I am an independent teacher, trained in Vinyasa-style Yoga. I trained at Wild Lotus Yoga in New Orleans, LA, with Sean Johnson and Mitch Bleier.
I teach asana, pranayama, and meditation classes and workshops at various venues in the mountains of NC and VA.
I blog about Yoga and related Spiritual issues regularly at

June 2015 – Present
House in the Horseshoe Preservation Committee
Board of Directors, Treasurer
 The group supports the operations of The House in the Horseshoe State Historic Site, a part of NC Historic Sites, NC Department of Cultural and Environmental Resources. The House in the Horseshoe is a 233-year-old home located in a horseshoe bend of the Deep River. It is the site of a Revolutionary War battle, and the home of one of NC’s early governors, Benjamin Williams.
 I manage the finances of the group. This includes monitoring all bank accounts, advising on purchases for the gift shop and site operations, and researching fundraising opportunities for the group.
 Fundraising, publicizing, and political support are new responsibilities for our group. I have a lead role in each of those efforts.
 I volunteer at events as needed. Horseshoe events draw crowds of 10 to 1,000 people. Visitation is 20,000 people annually.

 Horticultural professional using organic and sustainable methods for 30 years
 Experienced manager of volunteer groups
 Successful grant writer and fund-raiser
 Author of the SIMPLE Sustainability programming model, the Sustainable Horticulture programming model, and the Local Foods, Local Markets programming model
 Educator/Lecturer on numerous topics: Consumer horticulture, Sustainable Agriculture, agricultural business
 Certified REAL small business instructor
 Consultant on business & production issues for local food producers and the green industry
 Consultant for homeowners on landscape problems, pesticide issues, and garden design
 Consultant to historic sites and homes on period horticultural practices.
 Author of numerous articles on home landscaping, sustainability issues, local food topics, and small business issues
 Author of curricula for Organic Vegetable Production classes and for programs for the differently-abled
 Community organizer for farmers’ markets, community/school gardens, Local Food Councils
 Moderator, advisor and facilitator for community groups.
 Radio host/producer
 Garden & Landscape designer/consultant
Yoga Instructor
Writer & blogger.

Knowledge-based experience

2014 Wild Lotus Yoga New Orleans, LA
200 Hour Yoga Teacher Certification

2013 REAL Institute Raleigh, NC
REAL Agricultural Entrepreneurship Instructor Certification

2011 NC State University Raleigh NC
Introduction to Permaculture (Pc Design Certificate pending)

2010 REAL Institute Chapel Hill, NC
REAL Instructor Certification

1997 Central Carolina Community College Pittsboro, NC
SBAC’s Rural Entrepreneurship (REAL) Certificate

1975 – 1979 UNC-Greensboro Greensboro, NC
Bachelor of Science/Business Administration

1975 Southern Guilford High School
Greensboro, NC
Civitan Award, Sousa Band Award, English award, National Honor Society

Wisdom-based experience

August 2006 – July 2013
NC Cooperative Extension Service Monroe, NC
Agricultural Extension Agent, Horticulture
 I was responsible for all CES horticultural programs in Union County, NC. I instituted major reforms in the Extension Master Gardener Program, bringing the program back into its original parameters. I have trained over 125 Master Gardeners since 2006. In 2013, Extension Master Gardeners volunteered over 5000 hours, generating a value to Union County citizens of $91,250.00.
 I created the Extension Master Gardener Growline, a phone and web-based information line for consumer horticulture.
 I created the Local Foods, Local Markets program, a networking group for small farmers, wholesalers, and consumers, to aid them in identifying and opening more markets for their produce. Since its inception, the program has helped create 4 new CSA’s, certified another farm in organic production, joined 2 farmers and chefs in profitable partnerships, increased farmer-to-consumer sales by 10%, and began the creation of a sustainable local food culture. This program has been merged into the Carolina HomeGrown program.
 From March 2009 until December 2011, I hosted “The Successful Gardener” radio program on WIXE 1190 AM, listened to each Saturday by an estimated 50,000 people in the Charlotte metro area. When I ended the broadcast due to Extension staff and budget cuts, it was one of the highest rated weekend shows at the station. The program exposed thousands of people to CES and its programming.
 I served as Interim County Extension Director January – April 2009. During that time, I worked with County government to successfully reduce staff levels by 10% and cut our operating budget by 25% while maintaining a consistent level of service to the citizens of Union County.
 I created The Teaching Garden, a demonstration garden and outdoor classroom. Master Gardeners learn and teach in this garden using the concepts of SIMPLE Sustainability, a discipline I created. To date we have developed 1.5 acres that include a greenhouse, and multiple demonstration areas that include Soil Building, Effective Irrigation, and cost-effective horticulture (Markets). It is built through community effort (People). Landscapes are created using the “right plant/right place/right time” template. We use natural pest control, which includes a “least toxic” approach to pesticide use (Environment).
 I created Carolina HomeGrown, the Local Foods Council in Union County. CHG promotes local food culture in commercial production, community and school gardening, and home food production. We have hosted 3 farmers market festivals (900+ contacts), and created 5 new community & school gardens. Extension Master Gardeners took over management of this group in the fall of 2013.

NC Herb Association
Board member
In concert with other Board members, I planned and executed the yearly plan of action for NCHA, an NCDA commodity group. This work includes:
 Writing a quarterly herbal business column, Lunaria, which reaches the 170 person membership.
 Planning and executing the annual NCHA conference, Wild Herb Weekend (WHW). This brings 80-100 people together every year to learn about the herb industry and network with fellow herbalists in a natural environment.
 Maintaining The Dick Tippett Memorial Herb Garden at the Valle Crucis Conference Center.
 Teaching at WHW and other venues as requested. I have taught 8 classes at WHW (147 contacts) and done 2 other projects (300+ contacts)
 Promoting NCHA to the public and to potential chapter groups.
 Advising the Board and NCHA members as needed.

2006- 2012
Waxhaw NC Farmers’ Market
Advisor/ex officio Board member
 I led the reorganization of the Waxhaw, NC Farmers Market. The Market Board, under my direction, rewrote the by-laws and rules of the Market. I assisted the WFM Board with the application for a $30,000 RAFI, grant. This grant was awarded to the Market for upgrades to the facility and for marketing.
 The WFM has grown from 100+ customers/day to 400+ customers/day since the grant was awarded.
 Under my direction, UCEMG volunteers provided vital assistance to the WFM, writing the grant proposal, manning the information booth, and even stepping in as volunteer Market managers when the previous manager resigned unexpectedly.

Union County Farmers’ Market
 I oversaw the Farmers Market and was “the unofficial manager” of the UCFM facility. I advised the Union County Board of Commissioners on commercial horticulture matters and on the operation of the Market and use of the Market facility. I assisted the UCFM in rewriting its rules & regulations. New marketing and vendor recruitment efforts have brought the largest number of vendors to the Market in 15 years (18+), and increased customer traffic by 40% on weekdays and 25% on Saturdays.

Union County Beekeepers Association
Advisor/ex-officio Board member
 I assisted the Union County Beekeepers with the 2007 NC/SC Beekeepers Annual Conference, attended by 500 beekeepers.
 I advised the group on creating the monthly newsletter. I also recruited a volunteer editor. Attendance has grown to 30+ at each meeting. This is triple the attendance from 2006. We held 3 Beginning Beekeeper courses, training 93 citizens in a new skill. The majority of them have gone on to keep bees as a hobby or business.

February 2004 – August 2006
State of NC Historic Sites Carthage, NC
Site Assistant
 I conducted all general maintenance of The House in the Horseshoe, a 233-year-old home, the site of a Revolutionary War battle, and the home of one of NC’s early governors, Benjamin Williams. I conducted tours for the public, educated school groups (k-8), and did off-site programs. I was a Certified Safety Officer, 18th Century small arms and artillery. I created a new interpretation for the grounds around the House, more accurately reflecting the late 18th century backcountry of NC. I created a walking tour map of the House and grounds. I conducted original research on the architecture of Northeastern NC, which was the design source for the original portion of the House. This led to changes in the “official” tour of the House. I was co-director of the 225th battle reenactment at the House, in the absence of the Site manager due to illness. This event was attended by 3000 people.

October 2002 – February 2004
Willow Creek Landscaping Goldston, NC
I provided landscape labor, design, and consultation.

March 1999 – October 2002
Logan Trading Company Raleigh, NC
Garden Shop Manager
 I supervised a crew of 6 in a multi-million dollar Garden Center. I bought and merchandised all material for the “garden shop”. I provided homeowner assistance for pest problems, landscape design, etc. I appeared on TV (WRAL), worked live radio (WPTF), and spoke at seminars (200+ attendance).

September 1997 – March 1999
SBAC-Central Carolina Community College Pittsboro, NC
Chatham County Center Director
 I advised prospective small business owners on business operations. These businesses ranged from small farms to opera singers. I taught small business classes and scheduled other classes I supervised Occupational Extension classes. I created the first open class computer lab for use in a local business (Allied-Signal Corp.). This program allowed employees to be trained in different programs on-site at their own pace, using a single instructor. I was one of the creators of the CCCC Sustainable Agriculture Program (SAP). I was one of the original instructors for the SAP, teaching Greenhouse Construction & Management. I helped write the grant that allowed the creation of the SAP Land Lab (now the Student Farm). I hired and supervised the SAP coordinator. I created a new instructional concentration in Arts & Crafts. This program has since become a curriculum program with its own incubator site in Siler City NC.

1987 – 1997
Southernwood Farm & Nursery Goldston, NC
 We grew vegetables and cut flowers to sell at local farmers markets. (1987-94) We operated a 100 hen laying flock with customers in several cities in the central piedmont. (1989-1994) We operated a 1 acre nursery and greenhouse. (1987-1997) I operated a landscape design & build firm. (1987-1992, 1995-1999)

1986 – 1995
Logan Trading Company Raleigh, NC
Perennial Department Manager
 I supervised a crew of 4 in a multi-million dollar Garden Center. I bought and merchandised all material for the Perennial Department. I provided homeowner assistance for pest problems, landscape design, etc. I appeared on TV, worked live radio, was the radio voice for Logan’s ad campaigns, and spoke at seminars (200+ attendance)

1980 – 1986
The National Congressional Club Raleigh, NC
Research Director
 I supervised the research of political issues for a national political action committee. I wrote political analysis for candidates in NC. I helped create direct mail fundraising campaigns. I assisted in the writing of political ad materials for on a state and national level. I assisted in get-out-the-vote efforts in NC elections.

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